The PR department essentially deals with building the company's brand and this is done through a variety of channels such as via the media (newspapers, TV, radio, internet etc) and by marketing. The role of the PR assistant is to work alongside PR Managers and Directors to ensure campaigns run as smoothly as possible, thereby maximising their impact.
It's often a busy and varied role. One day you cold be attending a product launch party, the next you could be helping to co-ordinate press releases to a variety of media contacts.
Your day will consist of some, if not all of the following tasks:
Your working day will be usually 8/9 - 5/6, five days a week, though you can expect some later finishes if you are required to attend after-hours parties or events.
Qualifications and education required varies from job to job - some will require you to be degree educated, others specify A Levels or just GCSEs - it really depends on the employer. Once you're in the job, you are often encouraged to further your education by working towards professional qualifications such as those offered by the Chartered Institute of Marketing.
A potential employer will be scanning your CV for the following skills and attributes:
After a few years' experience of being a PR Assistant, you could well get the chance to progress your career by graduating to a pure PR role, where you will be concentrating more on the PR side of things than the administration.
Salary InformationDepending upon the role and qualifications needed, you can expect £12-18k on entry and this will vary from location to location. With experience you can raise your expectations to £18k to £25k in London. We've seen even higher salaries on this site, plus the added bonus of some really attractive benefits.